The film begins with a deceptively simple academic question: How do people evaluate whether an idea is creative? But rather than remaining in the realm of questionnaires and data analysis, researcher Judit Pétervári and J3ZZ transformed the findings into embodied performance.
The research identified four core criteria that both experts and laypeople use to judge creativity: usefulness, originality, riskiness, and growth potential. But the pattern is striking: laypeople apply these criteria messily, with approximation and noise, yet remain remarkably consistent in their judgments — they possess an internalized, robust model of creativity. Experts, by contrast, apply the same criteria with synchronized precision, almost mechanical in their alignment.
This distinction — between messy consistency and mechanical precision — became the compositional and choreographic challenge. How do you make visible in dance what expertise looks like when it evaluates? How do you embody the difference between intuitive judgment and calibrated analysis?
